About us

Seldom Seen storefront


Seldom Seen is a native San Franciscan run boutique that brings a unique and inclusive approach to fashion centered on an experience that begins with people. 

We hope to create a space for discovery and connection. Like us, our growing family of customers is the curious type, always searching for the value and quality of those people and special items we surround ourselves with. When we started this, we knew that we wanted to help people feel 'hella' good about themselves through the products we carry.  

We curate only the best things. Something that truly reflects the city we grew up in, San Francisco. Easy, comfortable, streetwear-inspired classics that you can wear over & over again. 

Store Hours & Info
522 Octavia Street San Francisco, CA 94102
11am-7pm Mon-Sat
12pm-6pm Sun